Russia’s battle to convince people to join its war is being waged on Telegram
Just minutes after Putin announced conscription, the administrators of the anti-Kremlin Rospartizan group announced its own “mobilization,” gearing up its supporters to bomb military enlistment officers and the Ministry of Defense with Molotov cocktails. “Ordinary Russians are invited to die for nothing in a foreign land,” they wrote. “Agitate, incite, spread the truth, but do not be the ones who legitimize the Russian government.”
The Rospartizan Telegram group—which has more than 28,000 subscribers—has posted photos and videos purporting to show early action against the military mobilization, including burned-out offices and broken windows at local government buildings.
Other Telegram channels are offering citizens opportunities for less direct, though far more self-interested, action—namely, how to flee the country even as the government has instituted a nationwide ban on selling plane tickets to men aged 18 to 65. Groups advising Russians on how to escape into neighboring countries sprung up almost as soon as Putin finished talking, and some groups already on the platform adjusted their message.
One group, which offers advice and tips on how to cross from Russia to Georgia, is rapidly closing in on 100,000 members. The group dates back to at least November 2020, according to previously pinned messages; since then, it has offered information for potential travelers about how to book spots on minibuses crossing the border and how to travel with pets.
After Putin’s declaration, the channel was co-opted by young men giving supposed firsthand accounts of crossing the border this week. Users are sharing their age, when and where they crossed the border, and what resistance they encountered from border guards, if any.
For those who haven’t decided to escape Russia, there are still other messages about how to duck army call-ups. Another channel, set up shortly after Putin’s conscription drive, crowdsources information about where police and other authorities in Moscow are signing up men of military age. It gained 52,000 subscribers in just two days, and they are keeping track of photos, videos, and maps showing where people are being handed conscription orders. The group is one of many: another Moscow-based Telegram channel doing the same thing has more than 115,000 subscribers. Half that audience joined in 18 hours overnight on September 22.
“You will not see many calls or advice on established media on how to avoid mobilization,” says Golovchenko. “You will see this on Telegram.”
The Kremlin is trying hard to gain supremacy on Telegram because of its current position as a rich seam of subterfuge for those opposed to Putin and his regime, Golovchenko adds. “What is at stake is the extent to which Telegram can amplify the idea that war is now part of Russia’s everyday life,” he says. “If Russians begin to realize their neighbors and friends and fathers are being killed en masse, that will be crucial.”