Two Australian Companies Have Teamed Up And Built A 20-Ton Plastic Pyramid To Bring Attention To the World’s Massive Rubbish Problem
Most people who visit Egypt expect to see pyramids only made from limestone. But in Egypt’s Western Desert, there is a very different great pyramid that was recently erected, and it’s not made of limestone, granite and mortar, but rather tons and tons of trash.
As for the builders of this giant pyramid of trash, the hope is that constructing this huge project of pure waste will draw attention to the daunting issue of plastic pollution and spur on a century of plastic cleanup as result. Moreover, it was an incredibly remarkable visual to behold before the annual meeting of the signees to the Paris Climate Accord (COP27) which was held in Egypt.
The trash pyramid was erected right outside of Cairo, and the massive structure only took five days to build, weighing up to 20 tons. It’s also taller than a three-story building and made of the equivalent of 1 million plastic water bottles collected from the Nile River.
The project was created by two Australian companies named Zero Co, which is a zero-waste company, and The Hidden Sea, a wine company that removes 10 plastic pieces of rubbish from the ocean every time a bottle is bought. Together, they are hoping to fund large-scale clean ups for the next 100 years in order to ‘drive accountability for the single-use plastic problem,’ which happens to be an initiative called the 100YR CLEANUP.
According to founder of The Hidden Sea, Justin Moran, “Despite its epic size, the pyramid shows just a fraction of what is an incredible crisis.”
“Powered by wine drinkers, The Hidden Sea has removed 18 million plastic bottles from the ocean so far; this demonstrates that consumers simply need a clear way to be part of the solution. This COP27, our message is clear. It’s time to draw a line in the sand and change how we manage the crisis. Those who have the ability, have the responsibility,” he added.
In order to personally mark the launch of 100YR CLEANUP, chief of Zero Co, Mike Smith, will camp out on the top of the pyramid for three days in order to gain support from people and businesses to join their movement.
Smith shared, “We can’t fix the plastic problem alone, but we can give everyone the ability to take action. By working together with businesses, industry leaders and inviting the public to take direct action, we’ll be able to build a scalable solution to the problem and have a huge impact.”
Between Zero Co and The Hidden Sea, the two companies hope to raise $1,000,000 for their 100YR CLEANUP project over the next 12 months. This money will help them remove at least 15 million water bottles worth of trash, further pushing the initiative’s mission.
Individuals and businesses can help contribute to the upcoming cleanups around the world by sponsoring the 100YR CLEANUP by buying a bundle of trash. If they get enough funding, the team also aspires to create full-time teams in Southeast Asia and Australia, which will allow them to clean the planet 5 days a week, every week and every year, for the next 100 years.
And maybe, just maybe, they world will finally be on its way to being cleaner, better, healthier for future generations.
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